Search Engine Marketing (SEM) is one of the most effective ways to grow your reach and increase traffic to your websites. It often refers to paid search marketing, however, this in itself also includes SEO.
The goal of SEM is to help optimize the visibility of web pages through search engines with a set of tools, techniques, and strategies.
Paid search marketing consists of Pay-Per-Click advertisements, also known as CPC (Cost-Per-Click), which appear on search engine results pages, also known as SERPs.
Using SEM in any capacity can be a powerful marketing tactic if utilized correctly. However, like with trading, the type of strategy incorporated for affiliation is up to each individual affiliate marketer.
What is Search Engine Optimization?
With around 5 billion searches on Google every day, SEO can be a very powerful tool. In fact, according to reports, search engines drive ten times more traffic to sites than social media does.
SEO mainly consists of two categories: on-page and off-page. If you would like a more in-depth education on SEO, we have already covered this topic in detail for you here.
It’s worth noting that when using commercial keywords, it is more likely for ads to come up on the search engine. Hence, when using SEO for organic keywords, try and make them less commercial and more informative.
The first thing that needs to be done is to create a keyword management strategy in order to identify which keywords are relevant and what phrases work best together for your intended audience. This can be done with the use of free SEO tools. A quick internet search resulted in the following list:
- Ahrefs Keyword Generator
- Google Keyword Planner
- Google Trends
*EagleFX is not affiliated with any of the above companies
What is Pay-Per-Click Advertising?
Pay-per-click is an advertising model that is used to drive traffic to websites, in which the advertisers pay the publisher for each time the ad is clicked, hence the name.
PPC can certainly get the ball rolling, as it helps with testing and optimizing which words and phrases provide the best results thus, providing you valuable keyword data in return.
To avoid confusion, it’s important to be aware of certain expressions that are used with regard to Search Engine Marketing and PPC; SEM campaign refers to the entire advertising strategy whereas what is known as SEM positioning is simply the paid method to quickly gain positioning in search engines.
One of the most common PPC strategies is by using Google Ads, as there is a wide variety of options and structures.
PPC ads come in a variety of formats:
- Product Listing (PLA)
- Visual Product Ads
One very popular method of utilizing PPC ads is with the use of Google Ads Auction. This is done by bidding on keywords according to how much you are willing to spend per click. If Google determines your keywords are on a user’s search query, your ad gets entered into the ad auction.
With Google Ads Search Terms, you can see valuable data such as, but not limited to, the precise keywords others are bidding on, the cost, and their conversion rates.
Looking for additional educational materials on affiliate marketing? Click here to learn more.
Should you require help or have queries regarding any affiliate matters, feel free to reach out to our 24/7 customer support channels and one of our agents will connect you directly to an affiliate manager.