Search Engine Optimization is a popular term that constantly gets thrown around within the digital market sphere. But what exactly does this complex and multifaceted term entail? And how can it help increase conversions for your affiliate campaigns?
In this article, we’ll be breaking down all things SEO and why it can be an essential tool for your EagleFX affiliate strategy.
What is SEO?
SEO is the practice of increasing both the quality and quantity of website traffic and visibility by enhancing its performance, increasing conversions and ultimately growing revenue through organic search engine results. The higher a website appears in the search engine rankings, the better it is for your business. Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both of which are crucial for the success of any SEO campaign.
Keywords are single words or short phrases that represent the search queries that people use in search engines to locate their desired content. You can use such keywords to optimize all your titles, URLs, and other on-page SEO elements to ensure your web page ranks highly for relevant search terms. When it comes to curating a keyword strategy it is essential to find terms that have high search rates and low competition. You can find these by using free online tools such as Google’s Keyword Planner and AnswerThePublic to discover new keywords related to your affiliate strategy, their popularity and the cost to target them.
The content on your pages needs to be useful to people. As such you need to have content that properly educates audience members on what you can provide through detailed blog posts, reviews, whitepapers and infographics. In this case, aspiring affiliates’ search queries must be directly addressed through your website’s content. Additionally, it is also important to ensure that all content is relevant, engaging, and shareable to expand your site’s reach and maintain your current audience. No content should be duplicated from other pages on your site, it must be unique to each page.
Technical SEO is a type of On-page SEO that refers to improving the technical aspects of a website such as making it faster and easier to crawl to improve your website’s ranking. You will need to conduct a technical SEO audit of your site by selecting a web audit tool such as SEMrush to crawl your site and uncover any potential issues like broken links and slow web pages. Once the audit is complete you will be provided with a list of errors, a performance report and recommendations of how to optimize the infrastructure of your website to ensure users stay on the site longer and keep returning.
Off-page SEO refers to all the optimization tactics that happen outside of your website to help improve its relevance and trustworthiness. Your site’s ranking will only improve if Search Engines see your site as legitimate. Just like your affiliate strategy, this can be achieved through referrals. You can partner up with influencers to get them to share your content, send out press releases to different online publications to promote your site or even get external sites to link back to yours. Off-page SEO is all about gathering viable resources to vouch for the legitimacy of your site.
SEO can help improve your business strategy by taking it to the next level. It can help formulate strong relationships with your affiliates, improve their user experience and gain more referrals. Additionally, the enhanced exposure will help your affiliate network continue to grow, further driving up revenue. So, what are you waiting for? Enhance your website’s visibility and get recruiting today!