When it comes to having a successful affiliate campaign there are several areas one can promote sought-after information and reports. But how do you know that the information you are sharing is desired and relevant? How do you determine the difference between a trend and a rumour?

Don’t panic, we are here to help clarify!

What is a trend?

Now don’t get confused here as there are two prominent meanings of the word trend in the financial sector. One being the general price movement of an asset in a particular and consistent direction. However, the other trend we are referring to for the sake of this article, is the kind that refers to a subject or topic of many social media posts, websites and applications within a short period of time.

What is a rumour?

Simply put, a rumour is unverified information circulating in certain circles, usually considered ‘juicy’ information in order to have spreadable qualities. Sharing rumours on your platforms can be both beneficial as well as detrimental, it depends on the angle you take however there is the classic saying, ‘No publicity is bad publicity!’.

Although, you don’t want to lose the trust of your audience by sharing farfetched information that can easily be debunked. In the financial sector, trust is everything. No one wants to risk their money for no reason, remember to do research and use common sense when practicing rumour-marketing.

So, why are these important?

Due to algorithms controlling most of what we see in our feeds these days, staying on trend as an affiliate marketer is vital in order to generate traffic to your various promotional platforms. You need to know what people are reading and what is popular at that exact time in order to reach the largest audience.

The same applies to rumours however these can be trickier as you need to wade through the click-bait and shock headlines to decipher if the rumour is worth sharing and relevant to your target audience.

How do you stay on top of trends?

Email Marketing is a strategy that works in any industry, including that of trading.
If you don’t have your own audience yet, most websites offer the possibility to buy a space in their newsletter for placing a banner with your affiliate link. Otherwise, you can make a deal for having your crafted email sent to their audience and promoting yourself and where you can be found online.

This strategy might be costly though. The alternative is using platforms like Substack where you can run your own newsletter without the hassle of maintaining a website. The main effort is to write something that traders want to read and, contextually, share your affiliate links.

Guest blogging and online publications

Here is a practical list of ways to stay in the proverbial loop and make sure you are up-to-date with the emerging news and trends:

Sign up for newsletters:

Subscribe to as many relevant and useful websites or platforms that will send out regular newsletters, tips or signals on the latest trading and financial news. This keeps you in the know as well as provides clear indication to emerging trends as you can decipher popular topics through repetitive content received in these newsletters.

Follow relevant celebrities and investors:

If you are constantly seeing a certain person or company mentioned across multiple platforms then it may be a smart idea to follow their social medias and set notifications to go off as soon as they post something. What may be trending on Twitter may not be popular on Youtube, don’t throw all your eggs in one basket, make sure to diversify your platforms to have a full scope of the trending market.

Activate signals and push notifications:

Making sure you get notified about breaking news events is vital. The earlier you are able to report on trends the better it can be at pulling traffic to your sites. Make sure your notifications are enabled and if this isn’t an option for the relevant site, then set self-reminders when you expect prominent platforms to post new information.

Combine various industries:

While investing and finance used to only really interest Wall Street folk and such, nowadays trading is much more accessible and available to millions worldwide and these millions aren’t only interested in finance. It can’t hurt to look into celebrities who influence and involve themselves in the financial market. Don’t be afraid to adorn your content with music or videos trending in the pop culture world, it may be a referral goldmine if you tap into the right market at the right time!

Sign up to a trend forecaster:

Don’t have the time or energy to do any of the above? Well, there is always the option of paying a company for their researched trend reports. These businesses leverage big data, AI and human researchers to identify consumer insights and opportunities for business growth through taking advantage of trend statistics.

Some of these companies are larger than others and their price for the service can reflect this. We recommend doing solid research and taking your time deciding which company to choose if this is the route you want to take.


With the way the world operates, ignoring trends and rumours as an affiliate partner may not benefit your campaigns at all. Make use of the tools available around you daily to increase your affiliate earnings. At EagleFX, your affiliate manager can also contribute to your insights and available statistics. Feel free to reach out to our Affiliate department with any questions you have or materials you may be looking for

Contact your Affiliate Manager today to learn more!


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